Hasanna NEW

Announcing: Hasanna Birdsong, New Managing Director of Adept Group

We’re delighted to announce the appointment of Hasanna Birdsong to Managing Director for the Adept Group LLC with the responsibility to lead and manage the company.

With more than 20 years of business development experience, including over ten years of executive level leadership and strategic development, Hasanna is the perfect person for the job.  

As a natural leader, she excels at making connections and finding and empowering the natural talent in the people around her.  

Prior to Adept, Hasanna built and ran the sales and marketing practice for the Azzur Group, a professional services company focused on providing their life science clients solutions from Discovery to Delivery™.  In addition to her leadership experience at Azzur, Hasanna established a sales consulting company where she served companies in the professional development, healthcare and life sciences, and financial services industries.

Hasanna joined Adept a year ago as the VP of Sales and has proven her strengths as a growth-oriented leader, taking on increasing responsibilities, driving growth throughout each practice and setting the standard for excellence within the company.   

“We are primed to continue our positive momentum and growth,” said Prateek Lal, founder of Adept Group. “Hasanna has played an integral part in making key decisions throughout the organization since she came on board and she’s well positioned to succeed as managing director of the company.”

Hasanna’s values are aligned with Adept Group’s core values.  She is passionate about her own personal and professional growth and the growth of the team.  Her philosophy for success radiates in all she does: “Surround yourself with exceptional people, give them the tools and resources they need to be successful and then get out of the way.”  It’s that philosophy that will lead Adept Group to become the global leader of outsourced packaging solutions.

We’re excited to take this journey with Hasanna leading the way.


The Adept Group delivers best in class consulting, talent, digital and value optimization solutions for the packaging world. With specialized teams focused on each of those areas, Adept Group has assembled the top experts in the packaging industry to help companies reduce risk, increase speed to market, optimize cost, and transform the value of packaging.