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New Package Development During COVID-19

While the many challenges introduced by the COVID-19 pandemic have impacted brands in a variety of ways, new package development remains a primary focus for packaging departments. Whether it’s designing packaging for a new product, optimizing packaging for an existing product, or redesigning packaging for existing projects to better meet the evolving needs of the brand, this process remains an important priority. What has changed is the ability to bring outside experts into a brand’s facility to evaluate products and develop packaging solutions.

Meeting Remotely

While the traditional approach to new package design involves on-site engineers evaluating the product and its shipping needs, the current need for distancing makes this approach unwise or, in some states, not allowed. There is, however, another approach that works just as well for most brands.

As we’ve all grown accustomed to meetings conducted via Zoom and collaborating on a document virtually, it should be no surprise to learn that all of the preliminary steps of a packaging project can be handled remotely. Defining the packaging requirements, including goals for sustainability and specs to ensure it works with your current packaging, can be discussed via a web meeting and compiled in a shared document. This includes listing all the unknowns and other important needs such as pallet stability requirements and the tolerances and procedures to be used during the testing phase.

An Unconventional Approach for Unconventional Times

Where this approach really differs from traditional package development is when the designer fleshes out their concepts. Instead of a designer or engineer coming to your facility to evaluate and develop packaging concepts, you can ship your products to the designers location, where they can do the same job without having to add unnecessary personnel to your facility. Working remotely, the engineer can evaluate the product, leverage the list of pre-defined requirements and think through the needs of the products distribution environment to develop packaging concepts and specifications for your review.

Remote Project Management

Once all stakeholders agree on a design concept, the engineer can coordinate prototype development remotely and ship the prototype to your facility for review and approval. All steps of the testing process can be handled the same way, with the packaging shipped to the testing facility of your choice. Once the design is finalized, sourcing a supplier that best fits your goals and is optimized for cost and quality can also be handled remotely all the way through to commercialization.

Experts in Packaging and Remote Work

Since its inception, Adept Packaging was built to meet our clients’ needs, whenever and wherever they need us. Our team has experience working remotely and from home offices while maintaining the productivity and efficiency you’d expect from an on-site consultant. While this global pandemic has forced many companies to adapt their processes for social distancing, it’s allowed us to showcase our mature, fully functioning processes for working from a distance, and we’re ready to help you tackle your new package development products no matter how long the pandemic continues.