With the continuous and exponential increase in E-commerce sales within the last several years, it is apparent that any business who wishes to perform globally needs to be optimized for it.
As consumers continue to demand more environmentally friendly packaging, sustainability needs to be a top consideration when designing packaging for the E-commerce market.
In a recent white paper, Design Packaging for E-Commerce with a Sustainable Mindset, which can be found in our resource library, our sustainable experts discuss what E-commerce is, why it’s so important, and how companies are preparing for the huge shift in distribution.
As an added bonus, we thought it might be helpful for companies wishing to design sustainable E-Commerce packaging, to have access to these 8 considerations:
1. Align Your Goals
Make sure you align your sustainability strategies, priorities, and actions with your stakeholders (suppliers etc.).
2. Design for Recyclability
Avoid over designing with special inks, coatings, or lamination that can reduce the recyclability and sustainability of the packaging.
3. Avoid Over-Packaging
Minimize the amount of material included in your packaging. Not only does it reduce material waste, but it reduces material cost, inventory, transportation weight, and storage cost.
4. Know Your Product
Explore shipping options outside of the standard cardboard box. Understand your product needs to determine if your packaging must be water-resistant, flexible, soft etc. and redesign with a sustainable mindset.
5. Avoid Excess Padding
Remove foam peanuts, shredded paper, etc. and utilize inserts instead if necessary.
6. Avoid Mixed-Materials
Avoid paper-out, poly bubble lined mailer envelopes. The mixed-material composition makes it difficult to separate and prevent them from being recyclable.
7. Choose Sustainable Materials
When deciding on material options, consider biodegradable, compostable and recyclable options.
8. Communicate Recyclability
One of the biggest issues in waste reduction are consumers. Educating and communicating the end of life options for your packaging is necessary so consumers understand how to close the loop.
If you need assistance developing sustainable E-Commerce packaging, contact our APASS certified sustainable experts.
For a downloadable version of these tips, click the pdf below.Sustainable-Ecommerce-Packaging-Infographic