Despite significantly increased usage of single-use plastics during the COVID-19 pandemic, packaging sustainability remains a priority for brands across all industries. While consumer caution has been a cause for many individuals to deprioritize sustainable habits, brands did not retreat from their sustainability goals in 2020, and this year is on track to be one in which packaging continues to make strides toward a more sustainable future.
A handful of approaches have emerged as sustainable packaging trends for 2021:
Chemical Recycling for Plastics
As chemical recycling methods and technologies for plastics continue to improve, the practice is gaining proponents. Expanded chemical recycling efforts are included in the British Plastics Federation’s recent “Recycling Roadmap,” which charts a course to the U.K. recycle 3.5 times more plastic than it currently does by 2030. As the amount of single-use plastics discarded by consumers continues to grow, chemical recycling may help stem the tide of plastics that end up in landfills, or worse, in oceans and other waterways.
In many areas, the demand for recycling surpasses the local market’s ability to process the plastic through mechanical means, which drives demand for alternative means of recycling. Additionally, the narrow range of plastics that can be recycled by traditional means and the limited number of uses for recycled plastics mean it is unlikely that mechanical recycling will catch up to the problem.
To make use of the large volume of post-consumer plastics generated each year, recycling facilities will need to use a variety of chemical processes to supplement traditional mechanical recycling. Research teams are already working on chemical recycling methods for a wider range of materials, including polystyrene, which will greatly reduce the amount plastic that winds up in landfills or as litter.
E-commerce shipments – and the packaging that comes with it – have been on a steady rise in recent years. That trend continued in 2018, with 91% of Americans receiving packages at their home this holiday season according to Ranpak’s First Annual E-Commerce and Packaging Trends Survey. While recent e-commerce statistics may be boosted by consumers cautious to shop in crowds during the COVID-19 pandemic, they may retain those online shopping habits once things return to normal. Regardless, this sharp and continued rise in e-commerce puts a spotlight in efforts to make shippers and primary packaging more sustainable.
Brands riding the wave of increased e-commerce sales are eager to boost their sustainable practices, both in response to consumer demand for environmentally friendly products and because sustainable packaging is often good for the bottom line. There are a variety of approaches brands can use to improve the sustainability of e-commerce packaging, including designing packaging with materials that are easy for consumers to recycle. Rightsizing e-commerce packages and optimizing the amount of padding/dunnage included within the package drive sustainability and cost savings on two fronts, both by reducing the cost of materials and reducing size and weight, which improves fuel efficiency during shipping.
Growth in Reusable Packaging
While recyclable and compostable materials play a key role in steering packaging away from landfills, they won’t completely solve our waste issues. Following the path blazed by TerraCycle’s Loop program, which expanded nation-wide in 2020, companies such as LimeLoop, Algramo, RePack and any of the are taking their own approach to growing adoption of reusable packaging. The market for reusable packaging was valued at $30.5 billion in 2019, and a 2020 report from Grand View Research projects it will grow by more than 5% by 2027. While some were concerned that growth may take a hit because of consumer caution during the pandemic, indications showed continued growth through the early months of the crisis, with Loop reporting its sales nearly doubled between March and April.
It’s not just startups springing up to create reusable packaging, major brands are jumping on board to incorporate reusables. Mars, Inc.’s Sustainable Packaging Plan centers around a commitment to switch to 100% reusable, recyclable or compostable packaging by 2025, including testing 10 reusable packaging programs. Albertsons Plastics and Packaging Pledge includes encouraging customers to use reusable bags, some of which include material from recycled single use shopping bags, and using reusable containers behind the scenes throughout its supply chain.
Whether you’re years into your sustainability journey or looking for sustainable packaging solutions to help your brand get started, the Adept Packaging team has the experience and know-how to help you map out your next steps. Whether it’s sustainable strategy, ideation or implementation, our team is stacked with professionals that can help you transform your packaging. We will help you optimize not only the sustainability of your packaging but reduce costs as well. If you’re ready to incorporate sustainable packaging solutions that drive bottom line savings, get in touch.